4 Features That Make A Good Press Release
Compared before, press releases don’t have much weight as well as impact than what they had before according to some. While it’s true that there are several others who misuse them, these releases still can have a significant impact on helping to create buzz regarding your brand and products so long as it is written properly. To help you create effective and impressive press release, there are a number of tips that you must be aware of to ensure that your release can deliver the desired results.
Number 1. Newsworthy – if you’ll look around, you are going to find lots of people writing news that are unworthy releases. To become successful, you should be certain that the release has got something that’s worth mentioning. Basically, this could be just about anything from introduction of new product, abnormal profits and so forth. As a general rule, you must not make a release that is not adding anything new to people.
Number 2. Informational – to be able to popularize brands, people are making use of press releases. You will not go anywhere if you are going to follow this process. Press release that you are about to write has to be informative. If you have introduced new product, then you should tell your readers about it and not just focus on your company. If you want journalists to find it interesting, pick it up and then either distribute or publish it, then you should talk about statistics and facts of the product as well.
Number 3. Timely – if the released is published at the wrong time, it is not going to create much of an impact as what you expect. Actually, experts recommend the writers to send releases during productive hours of day. Thus, it is more likely to catch attention before 10 am. However, it is important for you to be aware of the day when you will send it out. As a general rule, you must send it either on Tuesday or Wednesday and never on Monday, Friday or even during weekends as there are only few or no people who read during this time.
Number 4. Easy to read – no one will read your press release if it is written in hard to read language. Not only that, no one is going to read or share it if it is not formatted beautifully. Your release should be written in an easy language and has to be formatted professionally so by that, people can have easy time of navigating through it.
Press releases can be both impactful and effective as long as it meets these 4 features.
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